(1) additional notes in class
poem :
By those who ne'er succeed.
To comprehend a nectar
Requires sorest need.
Not one of all the purple host
Who took the flag to-day
Can tell the definition,
So clear, of victory!
As he, defeated, dying,
On whose forbidden ear
The distant strains of triumph
Burst agonized and clear!
etymology :
ad- = at ; for; to
advocate /ˈædvəkeɪt/
/verb/ to publicly support a particular
policy or way of doing things
e.g. There is no point advocating improved
public transport unless we can pay for it.
advent /ˈædvent/
/noun/ the introduction of a new product,
idea, custom etc
e.g. Before the advent of computers, not
many people knew how to type.
adverse /ˈædvɜː(r)s/
/adjective/ negative, unpleasant, or
harmful
e.g. The drug has so far had no adverse
effect on patients.
lav = wash
lave/ leɪv/
/verb/ wash or flow against
e.g. The waves laved the shore.
lavatory /ˈlævətri/
/noun/ a room with a toilet and a sink,
especially on a plane
e.g. Is the lavatory vacant?
lavish /ˈlævɪʃ/
/adjective/ something that is lavish
exists, is spent, or is given in a very large amount, especially if it costs a
lot of money
e.g. The sets and costumes are lavish.
(2) vocabulary journey
day1
brand /brænd/ noun
sentence (in the article) : Coca-Cola is
the best known brand in the world.
meaning : a product or group of products
that has its own name and is made by one particular company. The word for a
machine or vehicle made by one particular company is a make
simple sentence : I tried using a new brand
of soap.
catch up
sentence (in the article) : Most of this is
in television, but other forms of media are catching up.
meaning : to go faster so that you reach
the person or vehicle in front of you
simple sentence : We left before them, but
they soon caught us up again.
come to mind
sentence (in the article) : They want to be
the first company that comes to mind when consumers think of a type of a
product.
meaning : if something comes to mind,
suddenly you remember it or start to think about it
simple sentence : They asked for my
comments, but nothing sprang to mind.
disregard /ˌdɪsrɪˈɡɑː(r)d/ noun
sentence (in the article) : Consumers often
disregard commercials, but they pay attention to movies and television shows.
meaning : the attitude of someone who does
not respect something or consider it important
simple sentence : We cannot disregard his
coming late to work so often.
likewise /ˈlaɪkwaɪz/ adverb
sentence (in the article) : Likewise, BMW
paid millions for its cars to appear in James Bond’s films.
meaning : in the same way, or in a similar
way
simple sentence : The character of the lake
has changed and the character of the surrounding area likewise.
day2
esthetics /iːsˈθetɪk/ noun
sentence (in the article) : The conceptual
drawing indicates his lack of discipline, logic and esthetics.
meaning : pertaining to a sense of beauty
or to aesthetics
simple sentence : One can't help but notice
the esthetic poverty of the postwar buildings in the area.
expertise /ˌekspə(r)ˈtiːz/ noun
sentence (in the article) : Thus, they
recognized that local expertize would be essential to their success.
meaning : special skill or knowledge that
you get from experience, training, or study
simple sentence : The company is keen to
develop its own expertise in the area of computer programming.
innovation /ˌɪnəʊˈveɪʃ(ə)n/ noun
sentence (in the article) : Innovation has
always been a part of 3M’s corporate mission.
meaning : a new idea, method, piece of
equipment etc.
simple sentence : When people want to
change, they usually turn first to the strategy of innovation.
potential /pəˈtenʃ(ə)l/ adjective
sentence (in the article) : Potential
employees had as many as eight separate interviews.
meaning : possible or likely in the future
simple sentence : The disease is a
potential killer.
turnover /ˈtɜː(r)nˌəʊvə(r)/ noun
sentence (in the article) : Some
experienced very high turnover rates among their Russian employees.
meaning : the rate at which people leave a
place and new people arrive
simple sentence : The high turnover rate of
chief academic officers is a disturbing but little-known fact in higher
education today.
day3
mindset /ˈmaɪn(d)ˌset/ noun
sentence (in the article) : I can ' t take
their mindset anymore.
meaning : a way of thinking about things
simple sentence : The company will have to
change its whole mindset if it is to survive.
starlet /ˈstɑː(r)lət/ noun
sentence (in the article) : Yet amid the
throng of guest, starlets and champagne waiters, their host would appear oddly
aloof.
meaning : a young woman actor who wants to
become a star
simple sentence : The sexy starlet was a
real eye-popper in her black bikini.
oddly /ˈɒdli/ adverb
sentence (in the article) : Yet amid the
throng of guest, starlets and champagne waiters, their host would appear oddly
aloof.
meaning : in an unusual way that attracts
your interest or attention
simple sentence : Did you notice how oddly
he was behaving?
shady /ˈʃeɪdi/ adjective
sentence (in the article) : As he pursues
shady deals and his doomed obsession with her distills the essence of the Jazz
Age, and probes to the empty heart of the American Dream.
meaning : secret and probably dishonest or
illegal
simple sentence : Shady financiers had no
difficulty in finding gullible customers.
soggy /ˈsɒɡi/ adjective
sentence (in the article) : As we started
through the gate into the cemetery I heard a car stop and then the sound of
someone splashing after us over the soggy ground.
meaning : wet and soft, especially in an
unpleasant way
simple sentence : The ground was soggy
after the heavy rain.
day4
portfolio /pɔː(r)tˈfəʊliəʊ/ noun
sentence (in the article) : Along with the
books, a portfolio contained sketches and photographs of ancient coins and
banknotes.
meaning : a collection of pictures,
photographs, or documents that you use as examples of work you have done
simple sentence : The artist showed us a
portfolio of her drawings.
authentic /ɔːˈθentɪk/ adjective
sentence (in the article) : They found this
authentic manuscript of the book from an ancient tomb.
meaning : real, not false or copied
simple sentence : The letter is certainly
authentic.
counsel /ˈkaʊns(ə)l/ noun
sentence (in the article) : Deliberate in
counsel, prompt in action.
meaning : advice and help
simple sentence : He followed my counsel.
sector /ˈsektə(r)/ noun
sentence (in the article) : Different
sectors of society seek different benefits from agricultural research.
meaning : a part of a country's economic or
business activity
simple sentence : They tend to work as
managers, especially in the small business sector.
reinforcement /ˌriːɪnˈfɔː(r)smənt/ noun
sentence (in the article) : The
reinforcement was unidirectional.
meaning : the process of reinforcing
something
simple sentence : Some of the fibers
typically used as reinforcements are fiberglass, aramid and carbon.
day5
selfie
sentence (in the article) : She likes to
take a selfie from a left angle.
meaning : a picture of yourself, usually
shared on any social networking website
simple sentence : My boyfriend has never
taken a selfie of himself.
introspective /ˌɪntrəˈspektɪv/ adjective
sentence (in the article) : He allowed his
works to express an introspective consciousness of individual isolation.
meaning : tending to examine your own
feelings, thoughts, or ideas rather than communicating with other people
simple sentence : Ben was naturally
introspective and enjoyed being alone.
intrinsic /ɪnˈtrɪnsɪk/ adjective
sentence (in the article) : You have a
natural and intrinsic talent and skill.
meaning : relating to the essential
qualities or features of something or someone
simple sentence : Providing good service is
intrinsic to a successful business.
null /nʌl/ adjective
sentence (in the article) : The agreement
will be considered null and void.
meaning : with no value or effect
simple sentence : This contract is null and
void.
comprehensive /ˌkɒmprɪˈhensɪv/ adjective
sentence (in the article) : There are much
brighter prospects for a comprehensive settlement than before.
meaning : including many details or aspects
of something
simple sentence : We offer a comprehensive
range of goods and services.
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